It may seem that a great book should sell itself. If it’s interesting and engaging, then everyone should want to read it.  But the reality is that people can’t read a book if they don’t know it exists. It’s your job to make sure they know that it does, and that it’s worth their time.

One efficient way to do this is to let people get to know you through a blog. This is a way for you to connect with readers and show how you write and make them want to read more. But one of the biggest mistakes an author can make is waiting until after the book is out to get started.

Starting a blog before you have finished the book allows you to build anticipation and get potential readers excited about what’s coming. Then, when it’s finally available, you’ll have immediate sales.

While it can be challenging to maintain a blog and finish a book, the key is in thinking ahead about what you want to say in the blog and having a plan to keep it up. Invest some time in developing your strategy before you start the blog to make it easy to maintain through the book launch and beyond.

A blog is just one tool you can use to successfully launch your book.

Learn how to use those tools, create that strategy and make a plan with  personalized, hands-on workshops led by experienced publishing experts   at the Book Launch Lab.

Reserve your spot for a personalized weekend seminar at the inviting Simsbury Inn in Simsbury, Connecticut. In a small group setting, you will work with industry experts to develop a plan to put your book in the hands of readers.